EquiCue Privacy Policy

Last Updated: November 1, 2025

Thank you for choosing EquiCue. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you use our website, mobile app, and related services (collectively, the “Service”).

By using EquiCue, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect only the information necessary to operate our reminder and notification services effectively.

A. Information You Provide

  • Account Information: Name, email address, and phone number.

  • Equine Details: Horse name(s), registration numbers, nomination programs, and due dates you choose to track.

  • Payment Details: Limited billing information when purchasing premium features (handled securely by third-party payment processors — we never store your full card information).

  • Support Requests: Information you provide when contacting our support team.

B. Information Collected Automatically

  • Device Information: IP address, operating system, device type, app version, and unique device identifiers.

  • Usage Data: Pages or screens viewed, features used, crash logs, and general interaction patterns (collected via analytics tools).

  • Location Data (Optional): If enabled, we may use your approximate location to provide region-specific reminders or features.

C. Cookies and Similar Technologies

When you visit our website, we may use cookies to maintain login sessions and improve usability. You can disable cookies in your browser settings.

2. How We Use Your Information

We use your information to:

  • Send reminders and notifications about equine nomination deadlines.

  • Personalize your experience and manage your account.

  • Improve app performance and develop new features.

  • Provide customer support and respond to your inquiries.

  • Send you updates or promotional communications (you can opt out anytime).

  • Comply with legal obligations and enforce our Terms of Service.

3. How We Share Your Information

We do not sell or rent your personal data. We share it only in limited, lawful ways:

  • Service Providers: Trusted vendors who help us operate the app (e.g., cloud hosting, analytics, and notification services).

  • Legal Compliance: When required by law or valid legal request.

  • Business Transfers: In the event of a merger, acquisition, or sale, your data will remain protected under this Policy.

4. Mobile Permissions

When using our app, we may request access to:

  • Notifications: To send reminders and alerts you’ve opted into.

  • Contacts (Optional): If you choose to share reminders with others.

  • Calendar Access (Optional): If you enable calendar syncing.
    You can manage these permissions at any time through your device settings.

5. Analytics and Third-Party Tools

We may use third-party analytics tools (such as Google Analytics for Firebase or Apple Analytics) to help us understand app performance and usage trends. These services may collect anonymized data such as app activity, device information, and crash reports.

We do not use third-party advertising SDKs or tracking for ad targeting.

6. Data Security

We use industry-standard measures to safeguard your information, including encryption, secure servers, and limited employee access.
However, no method of data transmission or storage is completely secure. You use EquiCue at your own risk.

7. Data Retention

We retain your data only as long as necessary to provide our services or comply with legal obligations. You can request deletion of your account and all related data at any time by emailing info@equicue.com.

8. Your Rights

Depending on your jurisdiction, you may have rights to:

  • Access, correct, or delete your personal data.

  • Withdraw consent to data processing.

  • Opt out of marketing emails and push notifications.
    To exercise these rights, contact us at info@equicue.com.

9. Children’s Privacy

EquiCue is not directed toward children under 13 years of age (or the applicable minimum age in your region). We do not knowingly collect data from minors.

10. International Data Transfers

If you are located outside the United States, please note that your information may be transferred to and processed in the U.S., where privacy laws may differ from those in your country.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The latest version will always be available in the app and on our website, with the “Last Updated” date shown at the top.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

EquiCue
📧 Email: info@equicue.com
🌐 Website: www.equinecue.com